16 May, 2017

CRMs and the way of the future!!

Carol Funkenhauser

In today's ultra-competitive markets, the companies that manage customer relationships the best are bound to outdo their competition. A CRM platform is the strongest and the most efficient tool in maintaining and creating relationships with your clients.

THE BENEFITS OF INTEGRATING YOUR WEBSITE & CRM


1. Updates are seamless and take place in real time
With automatic updates you can be sure your CRM information is always up-to-date.

2. Admin time is reduced
Exporting data from your website and importing it into your CRM database can be timely and inefficient. Furthermore, many businesses are not adding data from their website to their CRM at all, which is a huge potential loss of leads and new business. By integrating your website with your CRM system, you will reduce your administration time, save a lot of time and money, and free up staff time to actually follow up the contacts generated!

3. Client data
For any organisation, data is one of the most valuable strategic assets, and CRM systems house some of the most valuable data. CRM platforms enable companies to understand their client behaviour and learn things about their customers that wouldn't be possible otherwise.

4. Accountability
When companies lack the tools to manage their customer relationships, clients are bound to fall through the cracks. CRM systems can help ensure that this doesn't happen by adding a layer of accountability to the sales and customer relationship management process. A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren't met, it's easy to identify what went wrong, where, who fell short and how to make sure it doesn't happen again.

WorldWeb's Quanta platform provides a complete CRM solution, as well as the ability to integrate with existing CRMs to help you manage and maximise on every aspect of your customer relatioships.

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